Lesson
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🎲 Decision Criteria Under Risk and Uncertainty

Decision making becomes harder when the future is not fully visible. Sometimes we know the possible outcomes and can estimate their probabilities. Sometimes we know the outcomes but cannot confidently assign probabilities. The first situation is risk; the second is uncertainty. Once that distinction is clear, the choice criteria become much easier to understand.

Study illustration distinguishing certainty, risk, and uncertainty in decision making
Before choosing a rule, first ask whether outcomes are fully known, probability-based, or still unclear.

Risk, Uncertainty, and Certainty

Under certainty

The outcome of each alternative is known clearly. The decision problem is simple comparison.

Under risk

The alternatives and possible outcomes are known, and probabilities can be estimated. The issue is not total ignorance; it is probability-based judgment.

Under uncertainty

The alternatives and possible outcomes may be known, but probabilities are not dependable or cannot be assigned confidently.

This distinction matters because under risk we can use probability-based criteria, while under uncertainty we rely more on attitude-based criteria such as optimism, caution, or regret avoidance.

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