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🏸Shuttlecock Manufacturing from Poultry Feathers — NABARD Model

NABARD model for a shuttlecock micro-enterprise using layer hen feathers with total cost of ₹2.29 lakh, 10% margin, 6-year repayment, BCR 1.13, and IRR ~2% noted with caution. Covers forward integration of poultry units, feather utilisation, and cluster-based manufacturing for IBPS AFO and NABARD Grade A.

Shuttlecock manufacturing represents forward integration of the poultry industry — converting otherwise discarded layer hen feathers into sports goods. Each shuttlecock requires 16 hen feathers specifically from the wing and tail. This niche enterprise is viable only in established clusters with supply chain linkages.

  • Shuttlecock clusters: Jalandhar (Punjab), Meerut (UP), Kolkata (WB), Bangalore (Karnataka), Hyderabad (AP)
  • World market uses duck feathers for high-end cocks; hen (layer) feathers for low-end/outdoor use
  • One shuttlecock requires: 16 hen feathers

Shuttlecock feather processing — duck feather sorting
Shuttlecock manufacturing uses wing feathers of domestic ducks (White Pekin). India’s badminton industry: Meerut, Jalandhar, Agra.

Project Overview

The model is for a micro-enterprise producing 30 dozen shuttlecocks per day (240 days in Year 1, 300 days from Year 2). The unit operates in rented space of 200–250 sq ft. The manufacturing process involves feather washing, cutting, threading, cork boring, gluing with Fevicol, and applying Eurocol polish — largely manual operations.

Key risk: plastic shuttlecocks are cheaper and more durable, competing directly with hen-feather cocks and limiting market growth.


Financial Structure

ComponentAmount (Rs.)
Cork boring machine (0.5 HP)7,500
Feather cutting machine5,000
Washing tub + misc items3,000
Weighing balance + furniture30,000
Capitalised recurring cost (60 days)1,83,720
Total Project Cost2,29,220
Margin Money (10%)29,220
Bank Loan (90%)2,00,000

Technical & Cost Parameters

ParameterValue
Daily output30 dozen shuttlecocks
Feathers per shuttlecock16 hen feathers
Feather consumption/day3 kg @ ₹200/kg
Cork (imported)30 dozen @ ₹18/dozen
Wholesale price₹120/dozen
Labour3 workers @ ₹300/day = ₹900
Lease rent₹200/day
Total daily expenditure₹3,062
Daily gross surplus₹538
Feather rejection rate20–30% for mixed lots
Interest rate12% per annum
Repayment period6 years

NOTE

Feather quality is a critical variable — hen feathers mixed with broiler feathers cause 20–30% wastage as broiler feathers are unsuitable. Duck feathers (for premium cocks) cost ₹450/1,000 feathers with only 10% rejection. This quality control issue directly impacts profitability.


Raw Material Supply Chain

MaterialSourceCost
Hen feathersTraders from AP, TN, Punjab₹120–200/kg
Imported corks (Spain/Portugal)Wholesalers₹18/dozen
FevicolLocal₹200/kg
Eurocol + polishLocal₹200/kg
Packing boxesLocal₹6/box
LabelsLocal₹3.50/box

Income & Repayment

YearDaysIncome (Rs.)Recurring Cost (Rs.)Gross Surplus (Rs.)
12408,64,0007,34,880-1,00,100 (Year 1 loss)
230010,80,0009,18,6001,61,400
3–630010,80,0009,18,6001,61,400
  • BCR: 1.13:1 at 15% discount factor
  • NPW: ₹3,83,424
  • IRR: Reported as approximately 2% in NABARD model — reflecting very thin margins

NOTE

The NABARD document itself cautions: “plastic shuttles are available at cheaper price and are more durable… cost of production becomes high which hampers profitability.” This honest disclaimer makes this project unique — and is a direct exam fact. The project is viable only in developed cluster areas with established supply chains.


Source & Full Report

This lesson is based on the official NABARD publication:

Model Bankable Project on Shuttlecock Manufacturing

FieldDetails
PublisherNational Bank for Agriculture and Rural Development (NABARD), Mumbai
Sourcenabard.org — Model Bankable Projects
MirrorTNAU Agritech Portal
LicenceGovernment of India — free for educational use

📥 Download Full NABARD Report (PDF)

The figures in this lesson reflect the cost norms and technical parameters as published in the NABARD document. Actual costs may vary by state, season, and year of implementation. Always refer to the latest NABARD circular for current norms.

Summary Cheat Sheet

Concept / TopicKey Details / Explanation
Enterprise typeForward integration of poultry — feather-based micro-enterprise
Unit output30 dozen shuttlecocks/day (240 days Year 1; 300 days Year 2+)
Total Project Cost₹2,29,220
Margin Money10% = ₹29,220
Bank Loan90% = ₹2,00,000
Feathers per shuttlecock16 hen feathers (wing/tail only)
Feather consumption/day3 kg @ ₹200/kg
Feather rejection rate20–30% for mixed lots; only 10% for duck feathers
Cork (imported)30 dozen @ ₹18/dozen (imported from Spain/Portugal)
Wholesale price₹120/dozen
Labour3 workers @ ₹300/day = ₹900/day
Total daily expenditure₹3,062
Daily gross surplus₹538
Interest rate12% per annum
Repayment period6 years
BCR1.13:1 at 15% discount factor
NPW₹3,83,424
IRR~2% — very thin margins (NABARD itself cautions on viability)
Key riskPlastic shuttlecocks cheaper and more durable — direct competition
Viability conditionOnly viable in developed cluster areas with established supply chains
Clusters in IndiaJalandhar (Punjab), Meerut (UP), Kolkata (WB), Bengaluru (Karnataka), Hyderabad (AP)
Year 1 resultLoss of ₹1,00,100 (240 operating days only)
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